LEGO x Dunkin' Popup

SketchUp 2024

InDesign 2025

Blender 4.0

D5 Render

For this project, the goal was to design a pop-up of a collaboration between two companies using 1-2 containers. The collaboration could've been between any two companies, but it was recommended that they were quite different from one another. I also had to design different products that the two companies were going to offer due to their collaboration. My challenge was to make products that both LEGO fans and Dunkin' customers would be interested in if this collaboration were to happen.

Here are a few close up images of the popup to show what it would look like if someone were to walk through it. The donut and the LEGO character displays are to show where and how the deliverables would be shown. The characters and the donuts are meant to be in clear acrylic rods to have them at different distance from the wall. People who would walk up to it would be able to take a character keychain and see what LEGO Dunkin' donut sets would be available to be purchased at Dunkin'.

Popup Deliverables

The donuts and the LEGO characters on the walls are filler since the actual models are not in Sketchup. For instance, the LEGO characters are meant to be the Dunkin' mascot Cuppy and the donuts are meant to be the built sets of the most popular Dunkin' donuts. There are also some people who are supposed to be standing on the sides with bowls of donuts that are shaped as little LEGO bricks. What Dunkin' would have about LEGO at their stores would be a box limited edition LEGO-themed donuts.

Cuppy Keychain

©Jazmine Chavez 2025