At Fairytale Brownies, I have worked on a range of projects. From simple motion graphics, to social posts, to automated emails, and some print collateral. Getting experience on different aspects of a company has helped me gain experience and a better understanding of how a small company works.
The hero image shows a social post I designed for a collaboration with Warner Bros to promote their new release of Friends. The collaboration was a giveaway for the complete Friends collection and a brownie gift. The giveaway was posted on Warner Bros social pages and on Fairytale Brownies.
The animation is on the logo/mascot of the company. The animation is to be used for social posts, emails, or even messages if applicable. It is meant to incorporate the company's goals of being playful and joyful while also being "magical".
The top images showcase a couple of automated emails I designed. The first one is called the "Birthday Recipient email" and it is meant to encourage the customer to buy a gift. My goal was to make it more inviting and playful, so I incorporated the balloons to connect it to the birthday packaging.
The second email is to ask a customer to leave a review on the gift they ordered. I designed it in a manner to show the Brownie Guy as the one asking for the review rather than just text. The animation I made helps attract attention and makes the email feel more lively.
